What makes the Greater Philadelphia region such a powerhouse? You can find out this month on WHYY radio. Listen as the region’s leaders tout the diverse and highly skilled workforce available in Greater Philadelphia.
Made possible through a sponsorship with WHYY, Select Greater Philadelphia has created four 15-second radio spots that aired this summer and will continue through September. Each radio spot features a regional leader talking about the depth and diversity of skills they found in the Greater Philadelphia labor force.
During your morning or evening drive, take a moment to listen for John McNeil, President and CEO of Cancer Treatment Centers of America, Dr. Ali Houshmand, President of Rowan University, Caroline West, Senior Vice President at Shire Pharmaceuticals or Toni Lakin, Business Development Manager, Phlexglobal Inc. You might be surprised by what you learn. And, then pass it on!
“The WHYY sponsorship of air time and online banner ads provide us with a terrific opportunity to educate listeners about some of the interesting but perhaps not-so-well-known-facts about our region,” said Elizabeth Smith, Director of Interactive Marketing for Select. “And, who better way to communicate these positive messages than our area leaders?”
This marks the 7th year that Select has partnered with WHYY. Something new to the sponsorship this year is banner ads on WHYY’s website, NewsWorks. The banner ads will rotate through the remainder of 2012 at WHYY’s www.newsworks.org.