Philadelphia moves forward with global identity project

Last January, the Brookings Institution chose Philadelphia as one of four regions in the U.S. that would be a part of a project that would don them with a unified identity in order to make them more globally competitive.

The most recent step forward in the process was the search for a consultant; Philadelphia is the only city out of the four to seek out a consultant for the project.

The chosen group was Brownstein, the oldest communications agency in the city, which won the job out of 18 applications for the City’s RFP.

“Their written proposal was excellent,” said Sylvie Gallier Howard, first deputy commerce director in a Philadelphia Business Journal article. “This stage of the process is research and discovery — not much is graphic design — and they had a detailed proposal in terms of how they would do research and perception analysis, and learn about what Philadelphians, and people nationally and internationally think of Philadelphia.”

The end goal of the project will be to create a unified global identity that will catalyze Greater Philadelphia on the international stage.