PHILADELPHIA – Today, the Greater Philadelphia Chamber of Commerce (GPCC) and Select Greater Philadelphia (Select) launched a new business attraction television Public Service Announcement (PSA) to air in East Coast media markets. Thanks to the generous donation from Comcast Corporation, the PSA will run through August 2014 and air across 50 Comcast channels.
“We are thrilled to be able to market this outstanding region as a topnotch destination for business expansion, talent attraction, and business gatherings. We thank Comcast for their continuing commitment to the Greater Philadelphia region, helping us better tell our story and attracting more companies,” said Greater Philadelphia Chamber of Commerce President and CEO Rob Wonderling.
The ad aligns with the new PHL: Here for the Making campaign, launched on February 12, 2014. GPCC and Select are part of a strategic partnership created by the Philadelphia Convention & Visitors Bureau (PHLCVB), which aims to position Greater Philadelphia as a world-class destination.
“We are pleased to support this effort by the Greater Philadelphia Chamber of Commerce and Select Greater Philadelphia to attract and grow more businesses to the region,” said Comcast Executive Vice President David L. Cohen, a member of both the Board of Directors and the Executive Committee of the Greater Philadelphia Chamber of Commerce. “Philadelphia is a premier destination with a dynamic business community committed to enhancing the region as a great place to live and work.”
Through strategic promotional efforts, the campaign will focus on key sectors within the Greater Philadelphia region to include energy and manufacturing, life sciences and information technology, to name a few.
Other partners include: the City of Philadelphia, Philadelphia Industrial Development Corporation, Pennsylvania Convention Center and Greater Philadelphia Hotel Association. The cooperative marketing campaign highlights compelling stories about the people and businesses making great things in the city and region. Marketing components include the new television commercial, advertising for all mediums, an extensive social media program, and global press outreach.
Old City Philadelphia-based marketing agency Mighty Engine developed the campaign with the PHLCVB, with inspiration from the local and national makers’ movement. The new campaign aims to strengthen Greater Philadelphia’s position as a world-class destination for business gatherings, expansion and global tourism.
To view the PSA, visit: http://www.discoverphl.com/makeitphl/
About Select Greater Philadelphia
Select Greater Philadelphia (Select) is an economic development marketing organization dedicated to attracting companies to the Greater Philadelphia region. Select is a private, non-profit organization and an affiliate of the Greater Philadelphia Chamber of Commerce. Select assists companies interested in the vicinity by providing detailed information about the 11-county area and a one-stop connection to numerous resources that help companies make informed decisions about locating to the region. Through global marketing efforts, Select works to promote the region’s key assets to help build the area’s economy. The Greater Philadelphia region encompasses northern Delaware, southern New Jersey and southeastern Pennsylvania. For more information, visit www.selectgreaterphiladelphia.com or call 215-790-3794.