Philadelphia is the fourth top city for “bleisure” travel, which is a combination of business and leisure.
A new study by TravelBank analyzed the 25 largest U.S. cities on four factors that influenced adding leisure time into a business trip: entertainment, walkability, average hotel rates, and restaurants.
“Business travel can prime the pump for future leisure travel by giving the traveler a taste of the destination,” said Wesley S. Roehl, professor of tourism management at Temple University’s School of Sport, Tourism & Hospitality Management.
About 60 percent of travelers admit to adding two dates onto their business trips, making it a “bleisure” trip.
Bleisure trips can have a positive impact on the local economy. Most travelers use their free time on business trips to explore the city’s restaurants, bars, retailers, and cultural institutions. Business travelers are not alone — according to TravelBank more than half of bleisure travelers bring someone with them.
Philadelphia has been a top travel destination for some time now. The New York Times named Philadelphia the number one U.S. location to visit in 2015 and number three in the world. In 2017, Greater Philadelphia welcomed 43.3 million domestic visitors, a 3 percent increase over 2016’s record of 42 million, according to Visit Philadelphia.